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Small & Independent: Proudly Women-Owned
Since 2017, we’ve been a small, women-owned and women-run business based in the Netherlands, and we’re proud of it! From day one, we’ve championed working with smart, badass women partners and operating as an internationally dispersed team. What began as a passion for alternative fashion—a style you won’t find in your average store—has grown into a brand that celebrates individuality, creativity, and bold self-expression.
Fashion Without Borders: No Season or Age Limit
At Simple Moderne, we don’t follow the rules of fast fashion. Our curated pieces are timeless, designed to transcend seasons and adapt to any weather through layering. Each item in our collection complements others, allowing you to build a wardrobe of versatile, edgy combinations.
And age? It’s just a number. At Simple Moderne, we design fashion that transcends age and embraces individuality. Our pieces are crafted with versatility in mind, ensuring they fit seamlessly into any wardrobe and suit every stage of life. Each design is chosen to be wearable and stylish, allowing anyone to feel confident and bold while expressing their unique personality.
Inspired by East Asia
Our designs are chosen in collaboration with independent designers, drawing inspiration from East Asian culture. For true gothic and punk aesthetics, we look to the craftsmanship and edge of East Asian styles. This fusion of bold design and cultural artistry sets our collection apart, making each piece truly unique.
Learning, Growing, and Staying Connected
As a small business, we’ve faced our share of challenges, but we continue to grow and evolve with the changing times. We listen to our customers, learning from your feedback to improve and meet your needs.
From 2021 to 2023, we operated a showroom in Alkmaar, welcoming our VIP customers and showcasing our unique styles. Although the showroom is now closed, we’re exploring the exciting possibility of opening a store in Alkmaar or Amsterdam in the future. In the meantime, our collections can be discovered through boutique partners across Europe, the UK, and the US.
Thank you!
Thank you for supporting our journey. At Simple Moderne, we don’t just sell clothing—we empower individuals to express themselves through bold, alternative fashion. Let’s stay edgy, together. 🖤
What Our Customers Are Saying
Layered trousers
Love these, good quality and exactly as the images, so rare to get you’ve ordered these days, keep up the good quality and I’ll be ordering again.
Moderne jazz up punky basic relaxed fit shirt
This shirt is the second one I’ve bought.
Love this unique shirt.
I’ve worn it jeans, funky trousers & leggings and looks amazing with all 🤩
The dress is gorgeous
The dress is gorgeous - my expectations were surpassed.
It does run a little smaller than I expected. It fits great everywhere except the shoulders and the butt part - those sit up way too high so hopefully a tailor can adjust so it fits like the picture!
Jazz Up Relaxed Fit Shirt Dress
Jazz UP Shirt Dress is something really extraordinary: great quality of the fabric, flower decoration is a real piece of art. The only thing which looked strange - the pockets location. They were placed very high, seems this dress is for a petite lady.
I love them!
So unique, comfortable! I always get compliments! Love them!
The coat
The coat arrived crumpled. However, it is easy to bring it to a usable state. I haven't worn it yet because not this time of year. However, water flows down the material. Maybe it will be fun for autumn rainy weather.
Black dress
Love it, exactly as the picture and description
Delighted!
Delighted with this dress ! I wore it to a wedding and received lots of compliments. Love the pockets too .
asymmetrical styling
I'm a fan of asymmetrical styling, so I loved this shirt!
The fitting is perfect and the touch of the fabric is really soft and cool even in high summer temperatures
Korean style
Korean-style, high-quality sewn. For those who love this style
Jazz up balloon pants
They are fantastic and really good quality and great weight in fabric
Awesome shirt!! 🖤
Love this very cool shirt! The tie makes it flattering because it gives you shape! It is a great shirt while walking because I love how it moves with you!
Highly recommended!! 🖤🖤